NoMI Brand Ambassador ‘Class of 2012’- Danny Wirtz

Mr. Wirtz oversees all aspects of marketing and sales for the Wirtz Beverage Group portfolio throughout the country.  The alcohol beverage wholesaler is among the country’s industry leaders with more than $1.8 billion in sales and 3,000 employees.  In this role, Wirtz serves as a primary liaison with suppler partners and focuses on using innovation to expand brand and market share for each of the company’s state affiliates.

In addition to bringing new and luxury brands to the Wirtz Beverage portfolios, Wirtz also uses his national and international marketing experience to lead strategic initiatives for the company.  These include integrating technology solutions to both sales and marketing and overseeing the company’s Digital Activation Teams dedicated to advancing e-commerce, social technology and trade marketing efforts.

Wirtz is a member of the company’s OPCOM executive team and leads the SELLCOM sales leadership team directing the overall strategic initiatives for the company’s wine, spirits and beer divisions.

Previously, Wirtz held several positions with Wirtz Beverage Illinois, including overseeing luxury and multicultural sales positioning in the Trade Development department.   His business acumen is matched by significant marketing experience where, prior to joining the company, he aided large-scale promotion campaigns for global product clients including Nike, Apple and Motorola.

Wirtz also leads the philanthropic efforts for Wirtz Beverage Group and is actively engaged with both community and industry affiliations including serving as a member of the Greater North Michigan Avenue Association Board of Directors, Christ the King Jesuit High School Rising Leaders Council and the Wine and Spirits Wholesalers Council of Leadership Development.

Wirtz is also a Chevalier de L’Ordre des Coteaux de Champagne, among the world’s foremost educators and endorsers of the wines of Champagne.  This distinction includes promoting the wines unique features, their ways of consumption and everything which contributes to their reputation and image as the most prestigious symbol of success and celebration.

Mr. Wirtz holds a vested interest in Wirtz Corporation, whose diversified holdings include the Chicago Blackhawk Hockey Team, the United Center, Wirtz Realty, Wirtz Insurance and banking interests in Illinois and Florida. To that end, he offers strategic insight and coordination of business strategies to all the Wirtz Corporation’s family of companies.

A graduate of Boston College, Danny and his wife Anne live in Chicago with their two children.

Get to know a little more about Danny:

Name: Danny Wirtz

Twitter Handle: @dannywirtz


Title: SVP, Wirtz Beverage Group

Sign: Capricorn

Neighborhood: Ukrainian Village

Favorite Band/Artist: An ever evolving questions.  Currently listening to new Brendan Benson record.

Red, White, or Bubbly: Yes, please.

What is your Signature Dish for a backyard barbecue? Bison Burgers

To give back (community involvement/philanthropic efforts): Member of the Rising Leaders Council for Christ the King Jesuit Prep High School in the Austin neighborhood of Chicago.

Also, proud supporter of Common Threads, Meals on Wheels, and Francis Xavier Warde School

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