Reuben Vs. Reuben

Reuben Rischall stopped by NoMI Kitchen the other day to see if our Reuben lives up to his name.  Here’s what Reuben R. thought of Reuben S. [sandwich]


Reuben is Vice President at The Modal Group a Commercial Real Estate Advisory firm. His background in the transportation and food industries have been extremely valuable because he understands the “customer’s perspective.” He launched his career at Ruby Robinson, a produce brokerage firm where he managed the distribution of fresh produce to various distribution centers and wholesalers across the country. Later Reuben joined a start-up company in Hodgkins, IL called Fresh Logistics. He spent the next year leveraging the cost efficiencies of railing in fresh carrots and juice products from the Willow Springs BNSF yard for Bolthouse Farms in Bakersfield, CA. Reuben’s next challenge was becoming an outside Sales Manager for the country’s largest mushroom producer. He specialized in utilizing the company’s fleet of trucks to provide customers competitive delivered pricing and freshest product in class. Reuben graduated from the University of Wisconsin at Madison with a degree in Finance.

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